Reinvention Connection, or Let Us Eat Cake

What would you do to save your home from foreclosure?  Would you hold a massive garage sale?  Would you take in borders?  Would you sell cakes?   Would you sell apple cakes to be more specific?   Well,  Teaneck, New Jersey homeowner Angela Logan did and continue to do just that!  The name of her cakes, Mortgage Apple Cakes.  When faced with a foreclosure notice and a back mortgage bill of over $4000, Ms. Logan had what I call her “reinvention connection.”  It was at that point that she made up her mind that she was not going to lose her home of 20 plus years for a mere four-thousand dollars.  So she set a goal of selling 100 cakes in 10 days at $40 per cake.  With the help of family, neighbors, friends and the local media, her goal was met.

Prior to mortgage cake baking, Ms. Logan and her family lived a life well planned, however, with the The Great Recession knocking at her door in 2009, she found herself without many alternatives.  She asked her family if they thought that the selling of her family approved apple cakes would be a good idea to raise the $4000.  The family without flinching said a resounding , yes.  And so a home has been saved, self-esteemed has been raised, and a business was born.  So in  year two of Mortgage Apple Cakes, Ms. Logan has been featured on CNN, FOX News, she has made guest appearances at national conventions aimed at women of a certain age and I am sure that she is in the process of reinventing herself.  WOW! 

birthday cake sample

Perhaps Grandma has not left you a Leah Chase worthy award-winning recipe, but that does not mean all is lost.  Look in your treasure trove of talents, gifts and desires.  I know of a former corporate type who confessed to the readers of her blog her life-long desire to make movies.  So what did she do?  She entered film school a few years back and now she is writing, producing and directing movie shorts all under the auspices of her own production company!  Along with her spouse she now travels the country entering her films in well-regarded festivals.  In fact, she has interned with Spike Lee, traveled to Cannes and has even won film awards.  She did all of this in a period of less than 5 years!  And yes, she too is a woman of a certain age!  I also know of a woman who quit her corporate job to focus on her blog.  Well focus she did.  As of this week she has bid farewell to her blog persona because she is now a bona fide “brand.”  Lifestyle Brand to be exact.  She has founded a 3 day lifestyle blog conference, she has sponsored and founded events that take place in major cities, she has written a book and has probably done a lot more of which I am not privy to at the moment!  But given her tenacity and ambition, I am sure that we will all hear about her next successful moves!  I am personally cheering on this blogger turned “brand.”  Her step-son and Precious Child I are prep school buddies (you know that old-money, conservative, southern prep-school, yes, that one)!

I can go on and I am sure that many of you have your own personal tales of reinvention.  For some this “opportunity” to reinvent yourself was born out of necessity.  For others, such as myself, this opportunity to reinvent was by choice.  Whatever the reason, now is the time to reimagine your future.  I don’t know about y’all, but that’s what I am doing.   Ha!  Tell us your stories, share your desires, let us grow and reinvent together!

COPYRIGHT 2011, The Recovering Attorney.  All Rights Reserved.l

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